Revolutionizing Sports Through AI Intelligence
We started ProStart Toolbox in 2020 because traditional sports analysis wasn't keeping up with what athletes actually needed. Our team combines deep sports knowledge with cutting-edge AI to help athletes, coaches, and teams unlock performance insights that were impossible just a few years ago.
Our Journey
What began as a frustration with generic sports analytics has evolved into something we're genuinely proud of. Back in 2020, we watched talented athletes struggle because their training data told them what happened, but never why it mattered or what to do differently.
We spent two years building relationships with sports scientists, biomechanics experts, and professional coaches across Taiwan and beyond. Their feedback shaped every algorithm we developed. Instead of creating another dashboard full of numbers, we focused on actionable insights that actually improve performance.
Today, our AI systems process movement patterns, physiological data, and performance metrics in ways that reveal the story behind the numbers. We're not just measuring what athletes do — we're helping them understand how to do it better.
What Makes Us Different
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Context-Aware Analysis: Our AI doesn't just track metrics — it understands sport-specific patterns and provides recommendations based on biomechanical principles and performance science.
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Real-Time Adaptation: The system learns from each training session, adjusting its analysis based on individual athlete responses and progress patterns we've observed over thousands of sessions.
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Collaborative Intelligence: We work alongside coaches rather than replacing them, providing data-driven insights that enhance human expertise instead of overwhelming it.
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Practical Implementation: Every feature we build gets tested with real athletes in actual training environments. If it doesn't help performance, we don't ship it.
The People Behind the Technology
Our team brings together expertise from sports science, machine learning, and athletic performance. We understand both the technical challenges of AI development and the practical realities of sports training.
Torben Wilhelmsen
Lead AI Researcher
Former biomechanics researcher who spent six years studying movement patterns in elite athletes. Torben leads our AI development and ensures our algorithms reflect real sports science principles rather than just mathematical correlations.
Petar Radovanović
Sports Analytics Director
Twenty years of experience working with professional teams across multiple sports. Petar bridges the gap between technical capabilities and practical coaching needs, making sure our tools actually work in real training environments.
How We Approach Innovation
Sports-First Development
Every feature starts with a real coaching challenge. We spend time with athletes and coaches to understand what questions they need answered, then build AI systems to address those specific needs rather than creating generic analytics tools.
Iterative Testing
Our algorithms get tested with real athletes in controlled environments before any release. We measure not just technical accuracy, but whether the insights actually lead to improved performance outcomes over 8-12 week training cycles.
Transparent Intelligence
Our AI systems explain their reasoning in language that makes sense to coaches and athletes. No black-box recommendations — every insight includes the biomechanical or physiological rationale behind it.
Ready to Transform Your Athletic Performance?
Let's discuss how our AI-powered sports analytics can help your team achieve breakthrough performance improvements.
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